The goal
What we found
You've built more than 400 pages, and the only thing that changes between one suburb and the next is the name of a coffee shop
What it costs: 7 of 32 suburb pages earn any organic traffic at all, 25 earn nothing. Wanneroo and Morley, two of your three lead suburbs, rank for nothing. Even your own home suburb, Ocean Reef, gets the identical template and doesn't say the business is based there.
The fix: Rebuild Wanneroo, Morley and Ocean Reef with real local content, the way Joondalup already has a 19-page deep service layer under it, the only suburb structure that actually ranks.
Your licence number has been removed from every page except one line buried in the terms and conditions
What it costs: For a licensed trade, the licence number is the one credential a customer or a commercial client actually checks, and the one a strata manager asks for first. It's gone from your titles to a single buried line.
The fix: Put EC8901 back in the footer of every page and in the page titles. Ten minutes.
Three different 'years of experience' claims live on your site at once, and your own homepage contradicts itself in one screen
What it costs: You're understating your tenure by four years on every page that actually earns traffic, and overstating it by three years or more on the pages that carry your credibility.
The fix: One find-and-replace to "serving Perth since 2009". It never goes stale and the register makes 2009 unimpeachable.
4.9 stars from 175 reviews, real. A duplicate homepage sitting in your own sitemap says 55.
What it costs: Anyone, or any search engine, indexing that duplicate sees a third of your real reviews. And the pages people actually land on show nothing at all.
The fix: Noindex or delete /homepage/, and put the review widget on the suburb pages themselves.
The maths
One fix, done for you
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.
Before you go
How did you find this without talking to us?
Everything in this audit came from public data: your website, your Google listing, and public ad libraries. Nothing came from inside your business, and if anything here is wrong, tell us and we'll correct it.
Does this cost anything?
No. This audit is free, and there's no obligation to work with us afterwards either way.
What actually happens if I get in touch?
A quick, no-pressure chat about what we found and whether it's worth fixing. If it's not a fit, no hard feelings.
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris